Insights
Notes on where naming is heading — the trends behind the portfolio.
2026-07-04
Post-quantum cryptography is creating a new class of exact-match domains
NIST's PQC standards turned acronyms like ML-DSA, KEM, and QKD into budgeted line items at every large company. Here's why the names that match those searches matter.
2026-07-03
Agent-to-agent conversations will need receipts
As AI agents start transacting with each other, the audit trail becomes the product — and the vocabulary for it is being claimed right now.
2026-07-02
Why exact-match still wins in Medicare Advantage search
Every fall, millions of Americans search for MA plans in a compressed seven-week window. The domains that match those searches are seasonal infrastructure.